Crònica Networking de la Red de Mujeres del Sector digital con Núria Agell 8 Julio 2021

Drupal\Core\Render\Element::children(Array) (Line: 280) Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 250) Drupal\Core\Entity\EntityViewBuilder->build(Array) call_user_func_array(Array, Array) (Line: 100) Drupal\Core\Render\Renderer->doTrustedCallback(Array, Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. Support for this callback implementation is deprecated in 8.8.0 and will be removed in Drupal 9.0.0. See https://www.drupal.org/node/2966725', 'silenced_deprecation', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 781) Drupal\Core\Render\Renderer->doCallback('#pre_render', Array, Array) (Line: 372) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array) (Line: 93) Drupal\Core\Field\FormatterBase->view(Object, 'es') (Line: 263) Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 351) Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 24) Drupal\node\NodeViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 293) Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 250) Drupal\Core\Entity\EntityViewBuilder->build(Array) call_user_func_array(Array, Array) (Line: 100) Drupal\Core\Render\Renderer->doTrustedCallback(Array, Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. Support for this callback implementation is deprecated in 8.8.0 and will be removed in Drupal 9.0.0. See https://www.drupal.org/node/2966725', 'silenced_deprecation', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 781) Drupal\Core\Render\Renderer->doCallback('#pre_render', Array, Array) (Line: 372) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array) (Line: 93) Drupal\Core\Field\FormatterBase->view(Object, 'es') (Line: 76) Drupal\Core\Field\Plugin\Field\FieldFormatter\EntityReferenceFormatterBase->view(Object, 'es') (Line: 263) Drupal\Core\Entity\Entity\EntityViewDisplay->buildMultiple(Array) (Line: 351) Drupal\Core\Entity\EntityViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 24) Drupal\node\NodeViewBuilder->buildComponents(Array, Array, Array, 'full') (Line: 293) Drupal\Core\Entity\EntityViewBuilder->buildMultiple(Array) (Line: 250) Drupal\Core\Entity\EntityViewBuilder->build(Array) call_user_func_array(Array, Array) (Line: 100) Drupal\Core\Render\Renderer->doTrustedCallback(Array, Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. Support for this callback implementation is deprecated in 8.8.0 and will be removed in Drupal 9.0.0. See https://www.drupal.org/node/2966725', 'silenced_deprecation', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 781) Drupal\Core\Render\Renderer->doCallback('#pre_render', Array, Array) (Line: 372) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array, 1) (Line: 402) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array) (Line: 81) Drupal\Core\Entity\Controller\EntityViewController->buildTitle(Array) call_user_func_array(Array, Array) (Line: 100) Drupal\Core\Render\Renderer->doTrustedCallback(Array, Array, 'Render #pre_render callbacks must be methods of a class that implements \Drupal\Core\Security\TrustedCallbackInterface or be an anonymous function. The callback was %s. Support for this callback implementation is deprecated in 8.8.0 and will be removed in Drupal 9.0.0. See https://www.drupal.org/node/2966725', 'silenced_deprecation', 'Drupal\Core\Render\Element\RenderCallbackInterface') (Line: 781) Drupal\Core\Render\Renderer->doCallback('#pre_render', Array, Array) (Line: 372) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array, 1) (Line: 402) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array) (Line: 645) template_preprocess_node(Array, 'node', Array) (Line: 287) Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array, 1) (Line: 402) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array) (Line: 647) template_preprocess_node(Array, 'node', Array) (Line: 287) Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Drupal\Core\Render\Element::children(Array, 1) (Line: 402) Drupal\Core\Render\Renderer->doRender(Array) (Line: 444) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array) (Line: 501) Drupal\Core\Template\TwigExtension->escapeFilter(Object, Array, 'html', NULL, 1) (Line: 136) __TwigTemplate_d946149763067b6a20a33ea714cfb65af426618dad00593d2b8a4f9dcf51631b->doDisplay(Array, Array) (Line: 455) Twig\Template->displayWithErrorHandling(Array, Array) (Line: 422) Twig\Template->display(Array) (Line: 434) Twig\Template->render(Array) (Line: 64) twig_render_template('themes/custom/sheleader/templates/node.html.twig', Array) (Line: 384) Drupal\Core\Theme\ThemeManager->render('node', Array) (Line: 431) Drupal\Core\Render\Renderer->doRender(Array, ) (Line: 200) Drupal\Core\Render\Renderer->render(Array, ) (Line: 226) Drupal\Core\Render\MainContent\HtmlRenderer->Drupal\Core\Render\MainContent\{closure}() (Line: 573) Drupal\Core\Render\Renderer->executeInRenderContext(Object, Object) (Line: 227) Drupal\Core\Render\MainContent\HtmlRenderer->prepare(Array, Object, Object) (Line: 117) Drupal\Core\Render\MainContent\HtmlRenderer->renderResponse(Array, Object, Object) (Line: 90) Drupal\Core\EventSubscriber\MainContentViewSubscriber->onViewRenderArray(Object, 'kernel.view', Object) call_user_func(Array, Object, 'kernel.view', Object) (Line: 111) Drupal\Component\EventDispatcher\ContainerAwareEventDispatcher->dispatch('kernel.view', Object) (Line: 156) Symfony\Component\HttpKernel\HttpKernel->handleRaw(Object, 1) (Line: 68) Symfony\Component\HttpKernel\HttpKernel->handle(Object, 1, 1) (Line: 57) Drupal\Core\StackMiddleware\Session->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\KernelPreHandle->handle(Object, 1, 1) (Line: 191) Drupal\page_cache\StackMiddleware\PageCache->fetch(Object, 1, 1) (Line: 128) Drupal\page_cache\StackMiddleware\PageCache->lookup(Object, 1, 1) (Line: 82) Drupal\page_cache\StackMiddleware\PageCache->handle(Object, 1, 1) (Line: 47) Drupal\Core\StackMiddleware\ReverseProxyMiddleware->handle(Object, 1, 1) (Line: 52) Drupal\Core\StackMiddleware\NegotiationMiddleware->handle(Object, 1, 1) (Line: 23) Stack\StackedHttpKernel->handle(Object, 1, 1) (Line: 694) Drupal\Core\DrupalKernel->handle(Object) (Line: 23)

Enviado por Marisela Vasqu… el Mar, 13/07/2021 - 16:33

En el Networking presencial celebrado el pasado 8 de Julio de 2021, que la Red de Mujeres del Sector Digital organizó, la ponente Núria Agell (Profesora Esade Business School, Universitat Ramon Llull y Doctora en Matemática Aplicada UPC-BarcelonaTech) nos habló de lo que aporta la Inteligencia Artificial al marketing (a través de sistemas recomendadores de ayuda en la compra), de los retos que afronta y también de los posibles problemas en la utilización de estos sistemas de IA.

En su presentación, Núria señaló que "Los humanos somos buenos en generar ideas, creatividad pero las máquinas tienen más velocidad de cálculo, memoria no se cansan e intentaremos que alguna de esas cosas ayude desde el sistema de IA a las personas ".

También se preguntó, ¿cómo la #IA puede ayudar en el marketing? A través de la creatividad en creación de ideas. Otro reto es también mejorar la interacción entre humanos y máquinas (pej. Valoración de opiniones ) así como la mejora de la interacción entre humanos y máquinas.

Entrando en los riesgos de la #IA Núria destacó la polarización y sesgos que provienen de bases de datos antiguas, y el sistema de machine learning cuando aprende con todos los errores anteriores.

A modo de conclusión del Networking, se apuntó que la aplicación de la IA trae eficiencia al marketing (robótica y analítica de datos) Aún hay muchos retos en términos de creatividad, análisis de clientes, comportamiento, tendencias... en definitiva hay mucho espacio para seguir avanzando.

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